THE NEST LOS ANGELES / MASSACHUSETTS
A national Autism, Childhood Development, and Family Mental Health clinic.
Brand Strategy & Visual Identity Development
Role: Brand Development & Marketing
The Problem: The Nest's founder had a clear vision for a boutique, one-to-one clinic offering child psychiatry, parent coaching, social-skills support, and ABA services across Los Angeles and Boston — but no brand identity, messaging, or website to match the credibility of her clinical team or the warmth of her approach. The brand needed to read as a genuine "safe space" for families navigating an Autism or behavioral diagnosis, while clearly organizing a multifaceted service offering for an aesthetics-driven audience of parents.
The Solution: I built the full-suite brand identity, values-driven messaging framework, and digital infrastructure from scratch, translating the founder's business plan and mood-board vision into a coherent strategy. The visual identity balances clinical credibility with warmth and approachability; soft, elegant, a touch whimsical, with purple chosen deliberately in honor of the founder's daughter, Violet. Site architecture clearly outlines each service line while keeping the tone inviting rather than clinical.
The Results: Marketing has supported 96% YoY revenue growth two years running as the clinic expanded across LA and Boston. "I didn't even know what I needed until Suzanne came in and made it all make sense," says founder Jessy Lichter-Maret.
A Safe Space: Thoughtful Website Development
The Nest is dedicated to creating a values-based therapy & social skills resource in Studio City, catering to an evolved, aesthetics-driven community of parents through unique and values-based education, fostering strong family bonds and confident parenting.
The website needed to represent the inviting nature of the space and communicate credibility of the founder’s unique and sought-after work while clearly outlining a multifaceted services offering.
Jessy Lichter-Maret
“I didn't even know what I needed until Suzanne came in and made it all make sense. She asked great questions and was able to interpret my business goals and brand vision from my original business plan and a handful of pinterest images. With a unique ability to develop a creative strategy, her adeptness at leading the brand development and some awesome copywriting skills, she helped clarify the brand vision, craft the brand identity and build the website to more clearly align with and define my company's purpose and service offerings".”
